Authenticity
Taking pride in national identity and employing it in creative and innovative design solutions
Creativity
Enabling an innovative culture that produces leading design solutions and establishes the global standing of Saudi graphic design
Inclusivity
Establishing an open design culture that embraces all talents, provides opportunities for creators, and transforms diversity into a source of creativity and innovation
Professional Excellence
Commitment to the highest standards and quality to enhance the reputation of Saudi graphic design locally and internationally
Knowledge Exchange
Strengthening partnerships with academics, private and governmental entities to build an integrated system that supports the development of the sector